Energy Drink Company Needles Red Sox Fans Over Juan Soto

Juan Soto made an announcement this week, just not the one Boston Red Sox fans and others hoped.

Celsius energy drink announced Soto as its newest brand partner in a clever news conference video. The video received around 15 million views, so it was only natural for the social team of the company to take advantage of their partner’s free agency.

Since the announcement video Tuesday, Celsius’ X account posted multiple polls asking where fans think Soto will sign, and it’s also chimed in on the latest rumors about the 26-year-old.

“#JuanSoto Lot of rumors going around about the Red Sox as the front runners…thoughts?” Celsius posted on X.

If you haven’t been constantly refreshing social media, there’s been a lot of chatter about Boston securing Soto. ESPN’s Jeff Passan debunked the rumors, but the fan “insiders” continue to churn the rumor mill for engagement.

Soto is expected to make a decision around winter meetings, so it’s not hard to blame fans for being so eager to find out which team the All-Star decides on. However, in the meantime, there will continue to be prominent “verified” accounts and brands that will milk the Soto rumors until an official decision or more seasoned journalists report on a move.