AIFF signs commercial rights agreement with Shrachi Sports, Sony Sports to telecast I-League matches

The All India Football Federation (AIFF) has signed a commercial rights agreement with Shrachi Sports Endeavour for producing and broadcasting 338 matches in the 2024-25 season, including I-League and IWL games. Matches will stream on the SSEN app, with 110 I-League games broadcast live on Sony Sports Network.