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Here’s how two European search upstarts aim to go after Google—from the index up

The European Search Perspective project faces serious obstacles, but the U.S. government’s proposed search-antitrust settlement with Google could lend it a hand.

Google’s dominance of web search—consistently above 85% of the market in the U.S.—is an unmissable fact of online life. But a key source of that power is much less obvious: the exhaustive index of web pages that Google has created and maintains, and which is so comprehensive that even alternative search engines often have to rent it out.

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