Jaguar’s head of design on the company’s viral rebrand, its new EV, and why that Musk tweet was actually a good thing

Richard Stevens, Jaguar’s director of design, sits down to discuss the drama.

Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess where we’ve come from, but don’t be harnessed by it,” he wrote. “Be bold, be brave.”