Flower power in the Hindi heartland: Telugu masala rises as Hindi blockbusters fade

The rise of Telugu cinema, particularly dubbed versions, in the Hindi heartland is explored. The shift is attributed to multiplexes, changing tastes in Hindi cinema, and the appeal of Telugu films' heroic narratives, action sequences, and familiar cultural elements. This culminated in the massive Patna trailer launch for "Pushpa 2: The Rule," demonstrating Telugu cinema's growing dominance.