From a dining table startup to ₹572 Cr IPO: How MobiKwik prioritizes innovation over big-budget ads

MobiKwik, an Indian fintech company, launched a ₹572 crore IPO. Starting as a digital wallet, it now offers various financial products, focusing on tier 2 and 3 cities. With a frugal approach and focus on innovation, the company has achieved profitability and aims to expand its user base and product offerings.