AI agents will become brand ambassadors in ‘Agentic Era’ – study

Telecom company Amdocs released a global study revealing that AI agents will represent brands in the upcoming “Agentic Era.”  The Agentic Era refers to the ongoing shift in AI development from making “bigger” models into building assistants for specific purposes. Amdocs commissioned, “Rethinking Brand and Customer Experience in the Agentic Era,” in collaboration with McCann