Bulgaria Unveils Ambitious 2025 Tourism Strategy with Focus on Innovation and Global Partnerships

The Bulgarian Ministry of Tourism has unveiled its strategic priorities for 2025, emphasizing innovative marketing approaches, digitalization, and partnerships with global media outlets. Minister of Tourism Evtim Miloshev presented these initiatives to members of the National Tourism Council (NTC), highlighting plans to collaborate with prominent platforms such as National Geographic, BBC, CNN, Google, Meta, and Booking.com....