Rise in household toilet cleaner usage: Impact of Swachh Bharat Abhiyan

India's sanitation sector has seen a dramatic rise in toilet cleaner usage, surging from 19% of households in 2014 to 53% in 2024. This growth, fueled by the Swachh Bharat Abhiyan, has brought over 128 million new households into the market. The mission's success, coupled with marketing efforts, has significantly improved hygiene awareness and product penetration, particularly in rural areas.