Luke Littler lands lucrative new deal on day of BBC SPOTY that will mean change to shirt as incredible rise continues
LUKE LITTLER has signed a lucrative new deal on the day of BBC Sports Personality of the Year.
The darts sensation is one of the favourites for the award after his incredible breakthrough year.
Littler, 17, reached the final of the PDC World Championship in January and could surpass the achievement this time around.
The Runcorn thrower has rapidly become one of the most familiar faces in darts and was the most searched athlete in the world this year.
The Nuke has now partnered with KP Nuts in what has been described as a “bold move”.
As a part of the deal he will wear the KP Nuts logo on his sleeve during this year’s PDC World Championship.
After announcing the news, Littler admitted that KP Nuts is the “perfect brand” to bring people together.
He said: “It’s an honour to team up with KP Nuts as I head into this year’s PDC World Darts Championships.
“Darts is all about bringing people together and creating great moments, and KP Nuts is the perfect brand to help make that happen.
“I’m looking forward to giving it my all on the big stage and sharing some incredible surprises with fans along the way.”
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Littler will make his bow at the tournament on Saturday as he faces the winner between Fallon Sherrock and Ryan Meikle.
Marketing director at KP Snacks Kevin McNair added: “We’re absolutely delighted to partner with Luke Littler as he prepares to take the PDC World Darts Championships by storm.
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“Luke is an incredible talent with an exciting future ahead, and his passion and determination perfectly align with KP Nuts’ energy and spirit.
“This partnership marks a significant moment for KP Nuts as we look to bring even more excitement to our fans and the on-trade sector during one of the busiest times of the year.
“And trust us, there’s even more to come in 2025.”
Meanwhile, Littler has also signed a deal with games console company Xbox.
As part of his sponsorship, Littler, who is one of the favourites to lift the title and become the youngest world champ in history, will play for community rewards.
Every 180 score, nine-dart finish, and match win throughout the Championship will increase the number of goodies up for grabs.
Littler is one of the favourites to win the BBC Sport Personality of the Year Award tonight.
He would become the second-youngest recipient of it should he win behind only Scottish swimmer Ian Black, who was victorious in 1958.
Inside Littler's massive rise
LUKE LITTLER has taken the darts world by storm since exploding onto the scene at the PDC World Championship at the beginning of the year.
The Nuke reached the final on his Ally Pally debut at just 16 years of age – smashing records along the way.
He has then gone on to win a host of PDC events and the Premier League title – which he claimed at the O2 Arena by beating world champion Luke Humphries in May.
He also finished his first season in the World Series as the No1 ranked player.
He has joined Jude Bellingham on the Forbes 30 Under 30 Europe list.
And the teenage titan even had to snub an invite from the WWE.
The Sun exclusively revealed that Littler is plotting to create a fitness empire.
He is also cashing in away from the Oche thanks to an Instagram side hustle.
And he’s even the face of a brand new cereal.
But he is newly single after splitting from girlfriend Eloise Milburn following a 10-month relationship.
Check out all of our latest Luke Littler stories.