HUL, don't get Unileverised: The ice cream business melted away, but what’s next?

HUL boss Rohit Jawa needs to think out of the box and make HUL what it was in pre-liberalisation India, independent and free thinking; hauling the company – that was once a CEO factory and a laboratory of strategic thinking -- out of the current funk. Even Unilever CEO Hein Shumacher is busy putting the consumer behemoth into shape, pruning portfolios, people and premiumising, while upping sales projections.