Indians opt for lighter, lower carat jewellery as gold prices soar

Rising gold prices in India have led many families to opt for lightweight, lower-carat jewellery. With gold prices up 22% in 2024, buyers are choosing 18-carat over traditional 22-carat gold to save costs. Advances in manufacturing allow for lighter, traditional designs. The share of 18-carat gold in sales has increased significantly, from 5-7% to over 15% in two years.