How to start a new career in marketing

IT’S exciting, well paid and regularly ranks as one of the most attractive careers for young people? What is it? Marketing.

From digital marketing to high-octane advertising agencies to working in-house for a big brands like Coca Cola or British Airways, marketing is at the heart of the business action.

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Studies show three in five students have considered marketing as a career, but how much exactly does a marketing position pay?

Find out from these top jobs below.

• Marketing Director, Jugo, Greater Bristol Area
• Marketing Specialist, Swipe Say Easy, United Kingdom
• Marketing Planner, Who+Why, London Area
• Marketing Administrator, The Advocate Group, Richmond
• Marketing Manager, boxxe, United Kingdom

What exactly is a marketing job?

To understand marketing jobs, you have to understand what marketing means in business.

As every business makes a product or service, marketing is the department responsible for promoting the company’s sales so it can ‘own the market’.

It can cover everything from branding, helping with product development and research, advertising and product placement, to building and operating websites or call centres to customer research, setting prices and customer retention.

Each of these areas has a specific set of jobs, such as marketing planners, digital marketers or marketing administrators who support the team with admin and secretarial help.

How much can I earn working in marketing?

The number of marketing jobs is expected to grow 8% by 2033, and salaries are on the up too.

The average salary is around £35,000, but pay ranges from £20,000 for an entry-level marketing assistant to over £100,000 for a senior marketing director in a major company

What qualifications do I need to work in marketing?

While there is no set requirement for specific qualifications, in reality most hiring managers tend to prefer graduates with related degrees, such as marketing, digital studies or communications.

Many larger companies offer apprenticeships or degree apprenticeships.

You can also enhance your skillset with professional qualifications such as the  Chartered Institute of Marketing courses or the Institute of Data and Marketing.

Find out more at the IDM website and cim.co.uk

What skills do I need to work in marketing?

The most valuable skill you can have as a marketeer is the ability to understand people and what motivates them.

Alongside this, communications skills are vital to help you connect with people, create ideas that appeal to them and sell products and services.

Marketing experts also need to possess analytical skills, commercial nous and attention to detail to create successful campaigns.

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