Hair care brand Arata raises $4 million in series A funding led by Unilever Ventures

French beauty giant L’Oréal’s corporate venture capital fund, Bold, and existing investor Skywalker Family Office also participated in the funding round. The company’s post-money valuation is now Rs 195 crore. According to cofounder Dhruv Madhok, the funds will be used to enhance the firm's R&D efforts in hair and scalp solutions, strengthen its content and marketing efforts, and focus on talent acquisition.