LOUISIANA, La. (KLFY) -- Louisiana Attorney General Liz Murrill is launching an anti-vaping campaign with "name, image and likeness," or NIL, opportunities for college athletes to help spread the message to youth. Those opportunities are being sent to multiple universities across the state, including at UL Lafayette.

Brian Bille is the General Manager of Ragin' Cajun Sports Properties.

"When we work with organizations like the attorney general for this anti vaping initiative, it's primarily to reward student athletes that are here and that have decided to remain loyal to the university," he said.

Funds from a multi-million-dollar settlement Louisiana won against the vape company Juul Labs are being spread to student athletes to help educate the youth on the dangers of vaping.

"We knew that the youth of Acadiana will look up to our student athletes as role models, and they wanted to identify those kids of quality, character and don't vape that are against vaping to really lock into and reward those student athletes too," Bille said.

Keep in mind, this initiative is not the attorney general's office giving thousands of dollars to athletes to keep them at the universities. It is purely to deliver the message against vaping. Plans are in place for athletes to visit schools to speak with students.

Bille said this is a great way to show what NIL deals can bring to a university.

"We know that being selective of our student athletes for certain initiatives in different areas of business opportunity can be beneficial for both parties. You know, some may have an affinity to a specific type of business, and they want NIL deals in that area. Others may or may not want to appear on billboards. It's just a matter of personal preference and what nil is truly about."

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