NSPCC challenge for ChildLine uses Erewash Sound to kick off fundraising walk

Erewash Sound was chosen as the starting point for a charity fundraiser this week as the station supported the event.

Churches in and around the Derbyshire town of Ilkeston have collaborated in support of a national children’s charity campaign and asked their local community radio station to be involved.

Presenters then started promoting the event both on-air and online in advance.

When the day of the walk came around, Erewash Sound presenter Lewis Allsopp took his radio show outside the Media Centre doors to speak with some of the group on-air, whilst Ian Perry hosted others in the warmth of the lobby and offered tours of the studios.

Money is being raised for the NSPCC through donations received in person and through a dedicated online fundraising page but with a target of £200 already reached and with the amount continuing to climb after the team effort and the publicity on the radio station.

Ann later wrote to Erewash Sound Press and Publicity spokesperson Ian Perry to thank him and the radio station for all of the support. Ian said: “We were absolutely delighted, pleased and proud to support this event and even prouder that Ann and her team chose Erewash Sound as the starting point.

“As a genuinely local radio station, run almost entirely by volunteers and on a non-profit making basis, we understand the benefits for non-profit making community groups and charities of being able to access comprehensive free publicity and boost awareness of and support for local events and fundraising initiatives so we’re so very happy to offer it.”

“If the publicity we gave to the Ilkeston Churches went even just a small way to help them to not only get to the fundraising target for such a worthy cause, but to well and truly smash through it, we couldn’t be happier and more proud. It is one of the many key things that we do to support the Erewash Community and we’re always happy to do it – it is what genuinely local radio is all about!”

Erewash Sound has also recently had its licence extended for another five years from Ofcom. Speaking on behalf of the board of Directors of Erewash Sound CIC, Paul Briggs said: “It is very positive news that Ofcom judges the station to be well managed and have great output worthy of another five years.

“This is something that we should all be proud of. Something so good for the community cannot afford to be lost.”