Quartz watches finally have their moment in the Sun

Quartz watches, once scorned by purists, are now being embraced by collectors due to advancements in design and technology. Brands like Grand Seiko, Citizen, and TAG Heuer are leading the way. Despite a past stigma from the quartz crisis, more enthusiasts appreciate their accuracy, affordability, and reliability. This shift highlights the evolving appreciation of quartz in the watch community.