12 Stocks of Christmas: Character

Character (LON:CCT) - A solid performer even in a tough economy
Market cap at the time of writing: £51m, at a share price of 274p.
I’m giving this share an honourable mention as I strongly considered it for my 2025 watchlist, although it eventually didn’t make the cut as I preferred to leave most of the incumbents in play.
Character is a share that has been publicly listed for nearly 30 years and often comes across the radar of small-cap watchers as a share that trades at a modest multiple and generates attractive quality metrics such as high ROE and high ROCE.
However, the last ten years has seen the share price ultimately wind up back where it started, with the main volatility being seen in the 2020-2021 period:

I recently covered it in the daily report, when annual results were published in line with expectations.
Character is an importer and distributor of toys and games that it has designed and then subcontracted out to Chinese manufacturers. It generally does not own any of the IP in terms of the brands used on its toys, but it fosters good relationships with...