Sorry, but purple is the worst color

What’s red and blue and dull all over? Our creative director makes an argument for why purple is confused and indecisive.

This year was all about Brat Green, Pantone Peach Fuzz, and mustaaaaaaaard. We’re hyped for a 2025 slathered in Pantone Mocha Mousse. But, with all due respect to Prince, I want to talk about a color that should never get a year: purple.