Jimmy Choo’s New Diamond Flex Sneaker Is Its Most Comfortable Trainer Yet

Jimmy Choo is kicking off 2025 with a fresh pair of sneakers.

According to the Capri Holdings-owned luxury footwear and accessories brand, it has launched the all-new Diamond Flex sneaker – the latest addition to its growing casual shoe offering.

The company said the new silhouette is defined by an ultrasoft construction featuring a flexible lightweight sole that evokes the house’s signature diamond emblem imprinted on the supple sole fused with butter soft nappa or printed leopard. “The result is a second skin fit that ensures maximum comfort,” the company stated in a release.

The new Diamond Flex trainer is now available in both men’s and women’s sizing in an array of colorways including black, latte, metallic silver and ruby red leather, plus a distinctive leopard-printed pony option. Jimmy Choo noted that the women’s style has the additional option to be worn as a mule with a foldable heel. Retail prices range between $595 and $795.

This new launch comes one month after Jimmy Choo returned to Madison Avenue with a new NYC flagship that is just a few blocks down from its former location. The brand’s new spot on 667 Madison Avenue introduced a renewed retail aesthetic, where each Jimmy Choo boutique offers a one-of-a-kind environment and experience.

Sandra Choi, creative director at Jimmy Choo, said at the time that she is excited that the brand gets to reinvent its footprint in the city, linking its creativity with New York’s “unmistakable personality.”

Jimmy Choo had another big moment in August when it opened its third store in Miami. Located at 165 NE 41st St. in the city’s Design District neighborhood, the boutique offers the company’s women’s collection of shoes and handbags, as well as eyewear, small leather goods, soft accessories, fragrance, jewelry and a special selection of pieces from the brand’s bridal collection.

Jimmy Choo’s new Diamond Flex trainer is now available.