India's fast fashion market has a new player; Should Zara, H&M, Myntra brace for its arrival?

Shein is re-entering the Indian market after a 2020 ban, partnering with Reliance Retail for a test launch. The company aims to challenge local fast-fashion brands and capitalize on India's growing demand for affordable fashion. India's government has set strict regulatory conditions to ensure data security and boost domestic manufacturing and e-commerce sectors.