Power shoppers tripled in 2024 to 1.7 million: GoKwik

Power shoppers, defined as individuals placing more than five orders a year, contributed to over 10% of the total D2C gross merchandise value (GMV) across GoKwik’s network in 2024. Power shoppers have spent an average of Rs 1,215 in 2024, with 19% of them spending up to Rs1999, a 3% uplift from 2023, highlighting a shift toward premium products.