Hoda Kotb Announces New Business Venture Ahead of 'Today' Exit

Hoda Kotb is opening up about the next chapter in her life!

Back in September 2024, Hoda, 60, announced that she would be leaving Today after 17 years.

Ahead of her final episode as co-anchor of the NBC morning show scheduled for Friday (January 10), Hoda has officially announced what she will be doing next.

Keep reading to find out more…“I am starting a wellness app and company that will involve retreats and a podcast and all kinds of things that we can get together, do things that I love,” Hoda shared during an appearance on The Kelly Clarkson Show on Monday (January 6).

“It’s not like going to Mexico with your girls, which is fun, but this is something that when you leave, you’ll go like, ‘Oh my gosh. I feel transformed. I feel different,’” she added.

While Hoda said that she’s still “in the building process” of the new company, she did admit that she had some initial doubts about getting involved in the wellness world.

“I started doing stuff that I thought seemed woo-woo and weird,” Hoda said. “Then all of a sudden, as I was doing it, I was like, ‘Wait, I feel calmer. I feel better.’ Woo-woo makes you feel good.”

In addition to her new wellness project, Hoda previously said that she’s looking forward to spending more time at home with her daughters Haley, 7, and Hope, 5, who she shares with ex Joel Schiffman.

“I’ve found out, in my town, there’s a 5:30 Soul Cycle class which I’m going to start,” Hoda told E! News in October. “Then I’m going to go back and feed my kids breakfast and I am going to make a coffee to go in my Yeti.”

She added, “I’m going to walk my kids down the beautiful streets to their school and I’m going to kiss them goodbye.”

Find out who will be replacing Hoda as the new co-anchor on Today!