MURA: The clunky acronym that can revolutionize your work

MURA is more than an acronym—it’s a philosophy for transforming complexity into clarity. By focusing on Minimal, Understandable, Repeatable, and Accessible, you’re giving yourself and your team a straightforward framework for simplification.

After years of working with companies like Pfizer, Dell, and USAA, I saw how employees were overwhelmed by complexity and desperate to cut through it. But where to begin? Simplification needed a methodical—yet simple—approach.