Shaboozey Wanted To Fit In—Now He's A Musical Standout

Born Collins Obinna Chibueze, Shaboozey’s decade-long career finally took off when he embraced his roots: His latest work fuses country and hip-hop, merging his Nigerian heritage with his Virginia upbringing. “I didn’t think anyone was going to like this,” he says. “Country is one of the hardest things to get people to connect with.” Now, he’s evolving from entertainer to entrepreneur. American Dogwood, his label with Empire, is actively looking to sign new artists. Endorsement deals are growing, too. His “history” with Jack Daniel’s has matured into a partnership with the brand, which sponsored his North American tour this fall.