Top Global App Categories by Popularity & Cost

SplitMetrics, a company specializing in app growth solutions, has released its annual Apple Search Ads Search Results Benchmark Report, which analyzed data from SplitMetrics Acquire and how Apple Search Ads search results campaigns performed throughout 2023. Our latest data reveals that competition in the app marketing ecosystem is fierce, and downloads are plentiful. This is the perfect environment for smart, strategic app marketing to truly shine. Developers should take note that there is a large potential user base in countries outside Western markets that could be very cost-effective to secure. Certain categories, such as Finance, are expensive and highly competitive battlegrounds. Here, meticulous planning and targeted strategies are crucial to maximizing return on investment. When app marketing works, it works wonders, but in this climate, budget and strategy are more vital than ever. The main findings of the report were: Finance is the most expensive app category when it comes t...