ZBeta Advances Leadership Structure by Naming Conal O’Doherty and Jesse “JJ” Knutson as Principals of the Firm

ZBeta, a pioneer in delivering comprehensive physical security consulting services, today announced that senior executives Conal O’Doherty and Jesse “JJ” Knutson have been named principals of the firm. In their respective roles as Chief Growth Officer and Chief Operating Officer, Conal and JJ have been instrumental in shaping ZBeta’s identity by elevating the brand, enriching the client experience, advancing corporate strategy, strengthening operational performance, and unlocking new growth opportunities. As principals, they will continue to work alongside CEO Zack Brunette to chart the firm’s strategic trajectory, guide operational priorities, and advance the evolution of the organization.