Tesla sales fell by 9 percent in 2025, its second yearly decline
Tesla published its final production and delivery numbers this morning, and they make for brutal reading. Sales were down almost 16 percent during the final three months of last year, meaning the company sold 77,343 fewer electric vehicles than it did during the same period in 2024.
For the entire year, the decline looks slightly better with a drop of 8.6 percent year on year. That means Tesla sold 1,636,129 cars in 2025, 153,097 fewer than it managed in 2024. Which in turn is more than it managed to shift in 2023.
Sales issues
Contributing factors to the poor sales are legion. The brand still relies on the Models 3 and Y to an overwhelming extent, and other than a mild cosmetic refresh, neither feels fresh or modern compared with competitors from Europe and Asia.