Ads are coming to ChatGPT soon. Here’s what they look like

In early December of last year, OpenAI mentioned the possibility of adding advertisements to ChatGPT. Now, the AI company has confirmed that it’ll soon start testing display ads in the AI chatbot.

To start, sponsored ads will appear at the bottom of ChatGPT responses when relevant products and/or services are mentioned in an ongoing conversation with the chatbot. The ads will be separated from the “organic” response, and you’ll be able to see more details about why that particular ad was displayed, as well as choose to reject it if you wish.

OpenAI will begin testing the display of ads for adult ChatGPT users in the United States in the coming weeks. The ads will be shown to free users as well as ChatGPT Go subscribers. The company believes that including ads in ChatGPT will make their AI tools available to more users with fewer usage restrictions.