As World Cup Fever Peaks, BharatPe's Latest Move Has Everyone Guessing

New Delhi [India], January 21 (ANI): Brands are sharpening their marketing strategies as the global sporting calendar marks two major World Cups this year. While the FIFA World Cup is slated for July, closer home the T20 World Cup happening in February, is already triggering heightened activity among advertisers eager to tap into the high-engagement environment that cricket delivers in India.

Across sectors, bran