Exhibitions are becoming multimedia and interactive driven says BeWunder managing director Felix Erdmann
The future of museums and temporary exhibitions lies in interactive technologies says BeWunder in this video produced by Dezeen for the company, which was behind the delivery of many pavilions at Expo 2025 Osaka.
"We are seeing that exhibitions and museums are becoming very much multimedia and interactive driven, and that's really where we also see the future," said Felix Erdmann, managing director of BeWunder, in a video shot by Dezeen at the company's headquarters in Berlin.
BeWunder describes itself as a turnkey experience partner involved in museums, experience centres, long term exhibitions and World Expos.
This means that it teams up with exhibition designers, architects and scenographers to bring their visions to life and transform plans into multisensory visitor experiences.
The company previously specialised in multimedia and lighting systems, but has expanded to handle delivery from the outset of a project all the way to its conclusion.
"We take on the entire exhibition fit out – the interior works, the exhibit fabrication, the content production, and content delivery" explained Erdmann.
It recently delivered 15 pavilions at Expo 2025 Osaka, with its involvement in each varying according to the particularities of the project.
BeWunder was the turnkey design and build contractor for the Netherlands, USA and Philippines pavilions, guiding the projects from initial concept development all the way to delivery.
For the Fosters + Partners designed Saudi Arabia Pavilion, BeWunder acted as the audiovisual and lighting partner, applying its technical expertise to a single custom soundscape that unifies the entire space, as well as vast projections onto the many facades that made up the village-like structure, and more.
For the Austria Pavilion, it created a 100-channel audio system that allowed visitors to collaboratively make music, while the Uzbekistan pavilion required the installation of a moving stage that took visitors between floors while immersing them in projected video content.
The company has been involved in every major expo since the Shanghai Expo in 2010, and is slated to deliver pavilions at the upcoming Expo 2027 Belgrade and Expo 2030 Riyadh.
"Expo is core to our DNA," said Erdmann.
BeWunder also just completed its involvement in the Centre of Islamic Civilization in Tashkent, Uzbekistan.
"It's the largest cultural and scientific complex in the country of Uzbekistan," stated Erdmann.
"What a visitor will experience there is really a mix of the heritage and the tradition of Uzbekistan and also the new ambitions of the country," he continued.
BeWunder was responsible for the complete exhibition fit-out and installing technical systems.
"We have been working very closely together with the designers and we were the ones realising things in real life," Erdmann explained. "Everything that happened in this physical space was produced, fabricated, shipped, installed, tested and commissioned by us."
According to Erdmann, BeWunder is motivated by the challenge of realising difficult-to-deliver visions.
"We like to work on new challenging projects where people think 'we cannot do this', and we come with the mindset of 'how can we do it?'" he explained. "We want to go above and beyond what has been done before, and prove that certain things are possible to do."
Partnership content
This video was produced by Dezeen as part of a partnership with BeWunder. Find out more about Dezeen partnership content here.
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