Our journalism is powering the AI ecosystem

Microsoft's Publisher Content Marketplace officially opened for business yesterday and we're proud to be a founding partner!

Business Insider is already a global leader in generative engine optimization (GEO) — our journalism appears in AI answers so frequently that we rank among the most-cited sources in large language models in the world. This is good for us as an organization because it means that we continue to be a publication that people trust, and we're at the forefront of how people want to understand the world.

An agentic web that is built on scraped, unattributed, or unreliable information is not durable (technically, economically, or ethically). We need a system that supports everyone involved — independent news publications, technology companies, and consumers of information. For us, this means partnering with tech companies that understand the long-term view and ensuring proper compensation and citation for our journalism.

This moment is a proof point: high-quality journalism is not at odds with AI innovation; rather, it is essential to it. The future health and sustainability of this ecosystem depends on quality reporting, facts, and exclusives — exactly what we deliver at Business Insider.