Super Bowl 2026 Celebrity Moments: From Bad Bunny And Lady Gaga To Kim Kardashian And Lewis Hamilton

Every year, the Super Bowl is one of the most-watched TV events worldwide – and that’s because the annual sporting event is about so much more than just American football.

On Sunday night, this year’s Super Bowl took place in Santa Clara, California, where the Seattle Seahawks triumphed over the New England Patriots.

But between a star-studded Halftime Show performance, a slew of celebrity ad campaigns and plenty of other A-list appearances, there was a lot more to talk about than just sports.

Here are 13 stand-out celebrity moments from the 2026 Super Bowl…

It would be remiss to begin with anything other than Bad Bunny’s Halftime Show, which served as a colourful, energetic and action-packed celebration of unity and Puerto Rican culture

Early on in his set, celebrities like Karol G, Pedro Pascal, Jessica Alba and Bad Bunny’s former collaborator Cardi B were spotted making cameos

After proving herself as one of Bad Bunny’s biggest celebrity supporters, Lady Gaga returned to the Super Bowl for a surprise performance of her hit Die With A Smile

Meanwhile, another of Puerto Rican’s most famous exports, Ricky Martin, joined Bad Bunny for a rendition of El Apagón

At the beginning of the match, Charlie Puth kicked things off with a rendition of the US national anthem

Over in the stands, Kim Kardashian and Lewis Hamilton were spotted enjoying one another’s company just weeks after rumours began circulating that they are an item

As well as appearing during the Halftime Show, Lady Gaga also starred in one of the night’s stand-out Super Bowl ads, duetting with Jigglypuff to commemorate 30 years of Pokémon

Uber Eats has delivered a few iconic Super Bowl commercials in the last few years, and this year’s was a stand-off between Bradley Cooper and Matthew McConaughey

Emma Stone and The Favourite, Poor Things and Bugonia Yorgos Lanthimos reunited under very unexpected circumstances – for a Squarespace advert

Ben Affleck gave us a mini-Friends reunion in his latest Super Bowl ad campaign for Dunkin’ Donuts advert, with a 90s twist

Sabrina Carpenter brought the comedy for Pringles

Gordon Ramsay and Jason Kelce were among the stars of YouTube TV’s new ad campaign

And finally,Benson Boone joined Ben Stiller in Instacart’s new Super Bowl advert… and yes, a backflip might have been involved