First Look: New Balance Numeric Drops Jamie Foy's Signature '306 Cup'

New Balance Numeric recently gave Jamie Foy’s trusted signature kicks a proper upgrade with the debut of the 306 Cup—a fresh take on a silhouette that’s already proven to be a strong, straightforward skate shoe. Cupsoles are back in a big way and this new update seems like a natural step in the right direction, if you ask me. Check these out:

Foy had a standout year in 2025, on and off the board. We saw a handful of ripping colorways of his OG New Balance Numeric 306 hit the shelves, he went absolutely wild in the streets, and dropped some seriously heavy video parts. With the debut of the 306 Cup, it’s safe to say 2026 is already off to a strong start.

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This is the perfect time to either remind you—or tell you for the first time—to go watch Foy’s new Intervals Selects that New Balance Numeric recently dropped. Tap the post above and get stoked. It’s a heavy mix of raw clips from Jamie’s groundbreaking Intervals part—battles, slams, alternate angles… It's a proper behind-the-scenes look at what made his part so insane.

Anyways, rather than reinventing the wheel, the 306 Cup expands on what has clearly already been working. Skaters who loved the original 306 get a tougher option designed with Foy’s all-or-nothing attitude in mind. Look for the new 306 Cup at your local shop, along with all the latest from Numeric.