Bad Bunny Super Bowl Director Explains Behind-The-Scenes Detail We're All Obsessed With

The creative director behind Bad Bunny’s Super Bowl performance is lifting the lid on how one of his halftime show’s most talked-about details came to be.

On Sunday night, Bad Bunny became the latest A-list musician to headline the Super Bowl Halftime Show, winning widespread praise for his show-stopping set, which served as a colourful and energetic celebration of Puerto Rican culture.

After his performance, a slew of behind-the-scenes clips began doing the rounds online, revealing that the plants surrounding the Grammy winner and his fellow performers were actually real people in full-body costumes.

In a new interview with Variety, creative director Harriet Cuddeford explained that this came about when the NFL wouldn’t grant Bad Bunny’s team permission to use the 25 carts that would have been necessary to bring their plans to life on the field.

Their solution, apparently, was to ditch a lot of their intended foliage in place of around 380 costumed background artists.

Cuddeford admitted: “That solution of making the plant people, and then the plant people getting on and off in time, plus all the sets and all the performers – it was audacious in every direction. There were over 330 actual cast performers in addition to the plant people. It was just huge.”

She also shared: “There’s just so many variables in live TV. Even the weather. It was on a real grass field, and there’s no roof. We had to have backup rain plans.

“There were so many things that could have caused an issue. But it just kind of almost flawlessly unfolded before our eyes. We were all just like, ‘Wow, it worked!’.”

Bad Bunny’s Super Bowl set included hits from across his career, with a particular emphasis on his latest Grammy-winning release Debí Tirar Más Fotos.

He was also joined on stage by Lady Gaga and Ricky Martin, with the likes of Cardi B, Pedro Pascal and Karol G making cameos over the course of the 13-minute spectacular.