Aditya Birla Group partners JOE & THE JUICE to launch Danish cafe chain in India

Aditya Birla Group is entering the food services market. Its hospitality arm, ABNAH, has partnered with JOE & THE JUICE. This Danish cafe brand will now operate in India. The first JOE & THE JUICE store is expected to open in the latter half of 2026. This move expands Aditya Birla Group's brand portfolio in the food sector.