Snapchat is testing creator subscriptions, giving top creators a new direct revenue stream

Snapchat is introducing a new way for creators to earn revenue directly from their audiences.

Beginning Feb. 23, Snap will launch creator subscriptions in alpha testing with select U.S.-based creators, including Jeremiah Brown, Harry Jowsey, and Skai Jackson. The feature allows fans to pay a monthly fee for exclusive access to content and perks within the app.

Creators can set their own subscription prices, with Snap suggesting tier options. Subscribers will unlock exclusive posts, receive priority replies to public Stories, and get ad-free viewing of that creator's Stories — adding both monetization and deeper fan engagement opportunities for creators.

Snap positioned the feature as an expansion of its existing creator revenue tools, including the Unified Monetization Program and Snap Star Collab Studio. Unlike revenue-sharing programs tied to ads, subscriptions give creators more predictable, recurring income and greater ownership over their audience relationships.

The rollout comes as Snap continues to highlight creator growth. The company reported 474 million daily active users and 946 million global monthly active users in Q4 2025, and said the number of U.S. users posting to Spotlight rose 47 percent year over year, signaling increased creator activity on the platform. Even King Kylie herself (aka Kylie Jenner) made a splash by returning to the platform late last year.

The subscription program will expand to Snap Stars in Canada, the UK, and France in the coming weeks.

The move puts Snapchat in more direct competition with Meta's subscription offerings across Instagram and Facebook, as platforms increasingly compete to attract and retain top creators with diversified monetization tools.