“75% of SIPs get stopped”: Madhu Lunawat on why retail money is exiting as fast as it’s entering mutual funds

The Wealth Company Asset Management, India's newest fund house, is making waves. CEO Madhu Lunawat is prioritizing distributor partnerships and understanding investor behavior. This approach aims to build trust and long-term investment. The company is also launching unique schemes like an Ethical Fund. Their strategy focuses on education and merit-based investments in a growing market. She talks on fixing distribution gaps, resisting hype and building a performance-led fund house, in conversation with Kayezad E. Adajania.