Eredivisie puts mental health campaign at centre of weekend’s fixtures
March 2 – Dutch professional football dedicated the weekend’s round of fixtures to mental health, as the Eredivisie and Eerste Divisie combined for a league-wide awareness drive under the banner ‘Together for Vulnerability’.
Across all 19 fixtures in the top two tiers over the weekend, the campaign was equally visible both in stadiums and across broadcasts. Captains exchanged Together for Vulnerability branded pennants before kick-off, perimeter boards carried the messaging, and ESPN dedicated additional editorial coverage to the theme throughout the match week.
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