Brands line up behind Akshay Kumar-hosted Wheel of Fortune India

Sony LIV has attracted significant sponsors for its upcoming Indian version of 'Wheel of Fortune'. Maruti Suzuki India is the co-presenting sponsor, joined by StockGro, Maaza, and Acko as partners. Hosted by Akshay Kumar, the show aims to be a major family entertainment property. This move signals growing advertiser confidence in streaming platforms for large-scale, celebrity-driven shows.