Tariffs can’t stop Tiruppur: India’s knitwear capital keeps US buyers hooked with nonstop negotiations

Indian apparel exporters navigated volatile US tariffs, with rates plummeting from 50% to 10%. Exporters renegotiated prices and absorbed losses to maintain long-standing buyer relationships, while US buyers also shouldered some of the burden. Despite relief from reduced tariffs, uncertainty lingers regarding future trade policies.