TikTok Star Haley Baylee Tapped to Host Upcoming Netflix Reality Competition Show

Haley Baylee will host a new Netflix reality competition series!

The 33-year-old social media star has been tapped to host Win the Mall from production company Fremantle, set to premiere this fall.

Here is the logline shared by Netflix, “Part shopping spree, part social strategy, this high-gloss reality competition drops players into a living mall where they’ll fight to outshop, outsmart, and outlast one another — and only one will walk away with the keys to the ultimate prize.”

Keep reading to find out more…

Haley is a former scientist turned full-time creator, host, and model who is known for winning Sport’s Illustrated Model Search in 2017 and has been on the cover of several magazines like Glamour, Modeliste, and more.

She is also known for being a red-carpet staple and for her glambot photos, many of which people have deemed the “best of” the bunch, even beating out major A-list stars. She has over 35 million followers across her collective social media accounts, earned across the past three years.

Win the Mall joins the streamer’s growing selection of competition reality shows like Star Search, Building the Band, Squid Game: The Challenge, The Circle, and more.

Keep up with all of the latest shows canceled and renewed by Netflix in 2026 so far!