Michelob ULTRA Pays Tribute to Team USA Ahead of 2026 FIFA World Cup Appearance
First Team USA at the Winter Olympics. Now Team USA at the 2026 FIFA World Cup.
Michelob ULTRA is throwing its support behind Christian Pulisic and the rest of Team USA as it gets closer to hitting the pitch for the World Cup. To show its support, the best-selling beer in America in 2025 is releasing the U.S. Soccer Jersey Pack. The U.S. Soccer-themed pack hits shelves this month on the West Coast before rolling out nationwide. The packaging will be available wherever Michelob ULTRA is sold, while supplies last.
How Fans Can Score Tickets to the World Cup
This is actually pretty cool.
Michelob ULTRA is creating "Superior Access" opportunities, allowing fans the chance to win tickets to the World Cup.
Fans can try their luck by scanning any USMNT crest on Michelob ULTRA advertising and packaging. Fans can also visit Michelob ULTRA's site and scan a QR code for a chance to win tickets.
"The return of the FIFA World Cup 2026 to the U.S. marks a defining moment for American soccer, and Michelob ULTRA is honored to be at the heart of it," said Ricardo Marques, SVP of Marketing for Michelob ULTRA, in a statement. "We're celebrating the U.S. Men's National Team, igniting fandom nationwide and kicking things off with the U.S. Soccer Jersey Pack as a symbol of pride, passion, and belief."
The 2026 World Cup kicks off on June 11. Canada, Mexico, and the United States are host countries.
A new World Cup champion is crowned on Sunday, July 19.