Все новости

Bollywood is struggling to connect with Gen Z, who seek authentic, fresh storytelling over formulaic narratives. While this demographic enjoys diverse genres and theatrical experiences, mainstream Hindi cinema's current offerings often fail to resonate. Makers must adapt marketing and creative strategies to capture their attention.

Gen Z is reshaping content, commerce, and creativity by demanding interactive, creator-led ecosystems and micro-payment models. Their preference for gaming, short-form storytelling, and blending of formats drives platforms to innovate. This generation actively participates, creates, and monetizes, transforming content into a dynamic social and commercial loop.

Gen Z embraces wellness through social activities like pickleball and dance workouts. Brands are set to sponsor these events in 2026. Physical wellness is now a social identity. Gen Z is also choosing low and no-alcohol drinks. This zero-proof trend will continue. Non-alcoholic cocktails are emerging for social settings.

India's Gen Z, shaped by economic growth and digital access, approaches environmental issues with a solution-oriented mindset. With parental economic security and a focus on capital markets, they prioritize sustainability, viewing environmental impacts as problems to solve. This generation sees climate and environment not just as concerns but as career opportunities, driving a surge in green job demand across India.

Young adults in their early 20s are increasingly seeking weight-loss drugs like Mounjaro for cosmetic reasons, despite not meeting medical criteria. Doctors report a rise in demand from Gen Z, with many practitioners prescribing these medications indiscriminately, even when diet and exercise would suffice.

Gen Z is embracing a new nightlife trend, opting for bhajan-led community gatherings and kirtan EDM over traditional clubbing. This sober social movement is gaining significant traction, with ticketed devotional nights selling out and searches for related terms skyrocketing. Organizers anticipate this spiritual-social format to become mainstream by 2026.

Gen Z is revolutionizing the art market by embracing it as a lifestyle, prioritizing flexibility, transparency, and ethical relevance. They are driving the rise of young contemporary artists and regional voices, often starting with accessible price points and fractional ownership. The art world is adapting by leveraging social media and offering more approachable collecting experiences to engage this demographic.

Adani Group wants more international flights at its airports. This plan conflicts with Air India and IndiGo. These airlines worry about competition from foreign carriers. Adani Group is investing heavily in airport upgrades. They believe more flights will make Indian airports global hubs. The government's current policy limits foreign airline capacity. This situation impacts ticket prices and airport development.

Gen Z is significantly influencing the travel industry, making up almost 40% of global travelers. This tech-savvy, eco-conscious generation prioritizes experiences, leading to innovations like bar check-ins and all-day breakfasts. They are driving demand for spontaneous, short-haul trips and immersive long-haul journeys, with a growing interest in spiritual travel.

India's electronics and semiconductor manufacturing growth is poised to be driven by GenZ. This digital-native generation brings technical fluency and an appetite for innovation, transforming the sector from assembly to invention. Industry leaders believe GenZ's comfort with advanced tools and their questioning nature will propel India to become a global hub for high-value manufacturing and chip design.

Nestle India's new MD Manish Tiwary is prioritizing Gen Z's demand for quality and health-conscious products, a trend highlighted by his son. This demographic, aged 14-29, is significantly reshaping India's consumer landscape, driving spending and forcing brands across all sectors to adapt their strategies and offerings to remain relevant.

Matcha has evolved from a Gen Z treat to a full-blown identity, appealing to their desire for calm, quiet energy, and aesthetic appeal. This trend is reshaping the F&B landscape, with brands like Starbucks and Got Tea adapting to cater to Gen Z's demand for personalized, visually engaging, and lifestyle-driven experiences.

As delivery gig workers plan a New Year's Eve strike over pay and safety, packaged goods companies are increasing stock in kirana stores and supermarkets. Restaurant chains are promoting their own apps and partnering with unaffected logistics providers to mitigate potential delivery disruptions.

Gen Z is redefining banking, prioritizing mobile apps and UPI for all financial needs over traditional branches. Banks are adapting, with a significant portion of new digital customers being Gen Z, who seek speed, simplicity, and seamless experiences. This digital-first mindset is also influencing insurance, with a demand for instant, controllable products.

Fintech platforms are increasingly attracting new mutual fund investors, particularly Gen Z, who are registering a significant number of new Systematic Investment Plans. This younger demographic, preferring equity-oriented products and a do-it-yourself approach, is driving a structural shift in investment behavior and entering the market at an earlier age.

Titan Company shares hit a record high after breaking out of a month-long consolidation, supported by bullish technical indicators. Trading above key moving averages with strong RSI and MACD readings, the stock remains in an uptrend. Experts suggest targets of 4,300–4,400, with support near 3,800 on a weekly closing basis.

Despite predictions of decline, books are experiencing a resurgence, particularly in India where Gen Z is driving significant growth in print volumes. This trend, fueled by online discovery and offline community engagement, signals a deliberate return to tangible experiences in an increasingly digital world.

India's digital infrastructure is advancing rapidly, with innovations like JAM and UPI transforming payments and e-commerce. However, a historical perspective reveals that current changes in work and employment are part of a continuous evolution. Younger generations face a dynamic job market shaped by technology and economic shifts. Understanding these trends is key to navigating the future of work.

India's Gen Z is transforming retail. This generation, emerging from cities and digital spaces, demands value, personalization, and real-time trends. By 2026, they will be key decision-makers. Brands must be agile, transparent, and offer affordable aspiration. AI will enhance shopping experiences, making them intuitive. Gen Z is not just participating; they are rebuilding the marketplace.

India's Gen Z, numbering 380 million, is a powerful force driving change. This generation is impacting innovation, politics, and spending habits. Their direct and influenced spending is set to grow significantly. Gen Z's evolving preferences for celebrations, online expression, and career paths highlight their unique perspective.

Gen Z is reshaping workplaces with clear expectations for growth and purpose. They seek transparent leadership and flexible environments. Companies are adapting to this new generation's drive for meaningful work and inclusion. Wellbeing and flexibility are becoming core to organizational culture. This shift signals a new era for the workforce.

India's Gen Z is not politically disengaged but rather disillusioned with traditional politics. Growing up online, they engage through digital platforms, prioritizing practical issues like jobs and climate change. This generation demands transparency and accountability, seeking meaningful participation beyond mere voting.

By 2026, artificial intelligence will make digital content indistinguishable from reality. This will force people to verify everything they see and hear. Trust in online information will decline. Verification will become a crucial skill for everyone. Platforms will need to implement safeguards against AI misuse. This shift will impact mental health and decision-making.

Political parties are increasingly recognizing the growing influence of Gen Z, adapting electoral campaigns and policies to engage this demographic. Leaders are addressing youth-centric issues like employment and drug menace, utilizing social media to connect with young voters who are becoming active participants in shaping political discourse and policy.