American visitors flock to Swiss ski pistes

North American tourists are increasingly visiting Swiss mountain resorts, from Zermatt to Andermatt, via St. Moritz and the Jungfrau region in the Bernese Oberland. +Get the most important news from Switzerland in your inbox Martin Nydegger, head of Switzerland Tourism, and Berno Stoffel, director of the Swiss Cableways Association, both expect an increase in American visitors to Swiss ski resorts. This is despite the appreciation of the Swiss franc – or the weakness of the dollar – and the growing economic uncertainties across the Atlantic. "The strong franc is nothing new for tourism in Switzerland," Nydegger told the AWP news agency. Regular visitors tend to be immune to crises and committed to their travels. American visitor numbers have seen a significant upturn since the end of the pandemic. Accounting for less than 800,000 overnight stays in the 2018/19 season, their contribution jumped to over a million in the winter of 2023/24 and has continued to grow since then. An ...