Swiss home electronics market resumes growth

Sales in the Swiss home electronics sector rose slightly in 2025 following two years of decline. Market researchers expect the recovery to continue throughout 2026. + Get the most important news from Switzerland in your inbox Swiss home electronics retailers generated sales of CHF5.3 billion in 2025, which corresponds to a year-on-year increase of 1.6%. This represents the first signs recovery since the coronavirus years, following losses in 2024 (-4.4%) and 2023 (-3.1%), according to market research company NielsenIQ. + Read what lies ahead for the Swiss economy in 2026 Growth was particularly strong in the second half of the year. From September onwards, demand for new computers increased significantly due to the end of Windows 10 support. Innovations in the household appliances sector - such as robot vacuum cleaners, air fryers and portafilter coffee machines - also fuelled growth. Online retail continued to grow in 2025 and achieved a sales share of around 57% in the home ...