Implementation of tobacco ad ban stumbles in Swiss parliament

After a long and lively debate the Swiss House of Representatives has rejected the bill concerning new tobacco advertising regulations. The right-wing Swiss People’s Party thought the advertising restrictions for the tobacco industry went too far, while left-wing members of the chamber thought they didn’t go far enough. The bill now returns to the Senate. In future, children and young people will no longer be allowed to see advertising for tobacco products. That is what voters and cantons wrote into the constitution in February 2022 with a popular initiative. + Swiss back further restrictions on tobacco advertising The government wants to implement the initiative with a comprehensive ban on advertising, for tobacco products and also for e-cigarettes. The Senate weakened the bill last autumn. On Thursday it was the House of Representatives’ turn. It also provided for several exceptions to the ban on tobacco advertising. In the end, it rejected the bill in the overall vote by 121 ...