Online spending rises in Switzerland

In Switzerland, the proportion of bricks-and-mortar retail has only increased slightly in recent years, while shopping with a smartphone or laptop remains popular and consumer spending per order is increasing. There are differences in purchasing behaviour between Germany, Austria, and Switzerland. A representative survey by the University of St. Gallen found that bricks-and-mortar retail had increased more in neighbouring countries than in Switzerland, where online shopping remains popular. “The offers and delivery from online shops are relatively cheap,” said study author Thomas Rudolph from the Institute of Retail Management at the University of St. Gallen. Another reason, according to Rudolph, is the affinity the Swiss population for online. In addition, Swiss retailers' online shops have a remarkably simple design. Convenience also plays a central role for customers and this needs to be considered, said Rudolph. The survey showed that 44% of respondents in Switzerland perceived ...