In Switzerland 80% of reduced barbecue products are meat

Swiss retailers are promoting the consumption of meat during the barbecue season, according to a study by environmental organisation WWF Switzerland. +Get the most important news from Switzerland in your inbox Specifically, meat recently accounted for 80% of reduced barbecue products. It was also offered at particularly low prices, with discounts of up to 51%. Although almost all retailers have set themselves scientific climate targets, the practice shows that meat is "discounted to such an extent that it almost becomes junk", writes WWF. In comparison, only 6% of adverts involved plant-based burgers or sausages. The highest discount for a vegetarian barbecue product was 38%. + The Swiss have to eat less meat by 2050. Here’s how "Retailers need to rethink their advertising strategies and focus more on sustainable, plant-based alternatives in order to really have a positive impact on the climate," said WWF food expert Mariella Meyer. The WWF Grill Check analysed advertising for the ...