Poll: Swiss are fed up with social media

Social media is being used less in Switzerland, according to the latest figures. One of the reasons: the platforms are no longer truly social. Almost 7% of people living in Switzerland and the Swiss Abroad say they do not use social media – Instagram, Whatsapp, YouTube, Facebook, etc. This is according to the second edition of the survey “How are you, Switzerland?”, which was published last week by the Swiss Broadcasting Corporation (SBC), SWI swissinfo.ch’s parent company. In the first survey in 2023, this figure was lower with less than 5% of respondents saying they did not use such services at all. The methodology of the survey The results of “How are you, Switzerland?” are based on a representative survey of 51,182 Swiss residents and Swiss Abroad. It was conducted by the research institute gfs.bern in May and June 2024 on behalf of the SBC. This is the second time this survey has been carried out. Compared to the previous year’s edition, some of the questions were new or ...